(Business to Business to Consumer)
Upon commencing at Cuscal, a very basic financial app solution was in place, that lacked user experience consideration or design consideration. I started from scratch and began research and liaison with both clients and stakeholders to gain direction and knowledge of the scope.
Sketches and wire frames were created to identify flows in the the then current app, and then I embarked upon a deeper level of research and development, to highlight pain points and needs. Workshops were also held, to gain client feedback and to hear their needs.
I iterated my thoughts and findings and circulated them through my team, as well as to external departments, and honed down the actual process and functionality.
Samples of work available on application