UX Design

Prototyping  I  Workshops  I  User testing  I  Research

Since 2011, I have worked in environments with UX methodology to identify user needs and achieve business goals. Initially, I experienced UX methodology within Fairfax media, working alongside a dedicated user experience team whilst developing, designing and providing design solutions for all teams, across such departments as Domain, Drive and My Career creating promotional pages, banners and complete design and branding concepts for events.

Since then,  after various freelance assignments, I took on a senior digital designer position at Think education, where the entire team wore a UX hat alongside their own, and my experience deepened whilst working on several projects simultaneously. It was at Think that I was able to apply  past development skills, design skills, UX skills and even some new-found skills as a producer, being responsible for the content and launch of www.jni.edu.au

With my appetite well and truly whetted, I later took on training at General Assembly, where up on I was in good stead for work at Healthdirect, where the proportion of UX design to visual design increased greatly. Having the access to user testing both in house (‘guerilla testing’) and externally,  with such Sydney agencies as the Fore, I absorbed valuable insights into how the public reacted to my ideations. Amongst the UX projects I contributed to was the complete redesign of the Healthdirect web site, the Health direct app, and the Health Service Finder, enabling users to locate nearby medical services, wherever they were in Australia, and filter the selections.

Most recently, I have been the Senior UX designer at Cuscal, providing research, testing, ideation and UI design and contribution in the fintech and banking app space. Working with a team of product managers and business analysts, we provide a range of services and digital solutions for new app features such as instant payments, scheduled payments, personal finance management tools and advanced card controls. One of our most significant achievements has been the design and implementation of the NPP (National Payment Platform) to facilitate instant payments to mobile and email.

Health direct Australia site redesign

This main project involved workshopping, persona creation, research, brainstorming sessions, stand-up conceptualising, wireframes, iterative prototyping, user testing and monitoring to ensure business and user needs, and then to visual mockups. The project’s high level requirements included increased health literacy for users, increased medicine information, increased SEO and traffic, and ease of use for symptom checking.
In conjunction with a site redesign, a Healthdirect app design was completed, with various workshops and wireframes supplied, as well as global log in, site treatments for Pregnancy Birth Baby, Mind Health Connect, Carers gateway MyAged Care.

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Cuscal - Mobile App UX design

 (Business to Business to Consumer)

Upon commencing at Cuscal, a very basic financial app solution was in place, that lacked user experience consideration or design consideration. I started from scratch and began research and liaison with both clients and stakeholders to gain direction and knowledge of the scope.

Sketches and wire frames were created to identify flows in the the then current app, and then I embarked upon a deeper level of research and development, to highlight pain points and needs. Workshops were also held, to gain client feedback and to hear their needs.

I iterated my thoughts and findings and circulated them through my team, as well as to external departments, and honed down the actual process and functionality.

National Payment Platform user flow